Our use of cookies and similar technologies
Our services use cookies and other similar technologies, such as pixels or local storage, to help provide you with a better, faster, and safer experience. Here are some of the ways that our services, including our various websites, SMS, APIs, email notifications, applications, buttons, widgets, and ads, use these technologies: to log you into Original Rank, save your preferences, personalize the content you see, protect against spam and abuse, and show you more relevant ads.
Below we explain how Original Rank, our partners, and other third parties use these technologies, your privacy settings, and the other options you have.
What are cookies, pixels, and local storage?
Cookies are small files that websites place on your computer as you browse the web. Like many websites, Original Rank, and our other services use cookies to discover how people are using our services and to make them work better.
A pixel is a small amount of code on a web page or in an email notification. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage to customize what we show you based on your past interactions with our services.
Why do our services use these technologies?
Our services use these technologies to deliver, measure, and improve our services in various ways. These uses generally fall into one of the following categories:
- Authentication and security:
- To log you into Original Rank.
- To protect your security.
- To let you to view content with limited distribution.
- To help us detect and fight spam, abuse, and other activities that violate the Original Rank Rules.
- For example, these technologies help authenticate your access to Original Rank and prevent unauthorized parties from accessing your account. They also let us show you appropriate content through our services.
- Preferences:
- To remember information about your browser and your preferences.
- For example, cookies help us remember your preferred language or the country that you are in. We can then provide you with Original Rank content in your preferred language without having to ask you each time you visit Original Rank. On Original Rank, we can also customize content based on your country, such as showing you what topics are trending near you, or to withhold certain content based on applicable local laws.
- Analytics and research:
- To help us improve and understand how people use our services.
- For example, cookies help us test different versions of our services to see which particular features or content users prefer. We might also optimize and improve your experience on Original Rank by using cookies to see how you interact with our services, such as when and how often you use them and what links you click on. We may use Google Analytics to assist us with this. We might also use cookies to count the number of users that have seen a particular embedded post.
- Personalized content:
- To customize our services with more relevant content, like tailored trends, stories, ads, and suggestions for people to follow.
- For example, local storage tells us which parts of the Original Rank content you have viewed already so that we can show you the appropriate new content. Cookies can help us make smarter and more relevant suggestions about who you might enjoy following based on your visits to websites that have integrated Original Rank embeds.
- Advertising:
- To help us deliver ads, measure their performance, and make them more relevant to you based on criteria like your activity on Original Rank and visits to our ad partners’ websites.
- For example, we use cookies and pixels to personalize ads and measure their performance. Using these technologies, we can show you ads and evaluate their effectiveness based on your visits to our ad partners’ websites. This helps advertisers provide high-quality ads and content that might be more interesting to you.
- We also work with third-party advertising partners, including Google, to market our services and serve ads on behalf of our advertisers, including through the delivery of interest-based ads.
- Personalization across devices:
- By better understanding how devices are related, we can use information from one device to help personalize the Original Rank experience on another device.
- When you log in to Original Rank on a device, we associate that device with your Original Rank account. Whether or not you are logged in to Original Rank, we may also receive information about your devices when, for example, that information is shared by a partner; you visit originalrank.com; you visit third-party websites that integrate Original Rank content; or you visit a Original Rank advertiser’s website or mobile application. We may use this information, most commonly IP addresses and the time at which the information was received, to infer that certain devices are associated with one another, including the devices on which you log in to Original Rank.
Where are these technologies used?
We (along with third parties) use these technologies on our websites, applications, and services and on other websites, applications, and services that have integrated our services, including third-party properties that incorporate our advertising technology. This includes our ad partners’ websites and sites that use our embeds. Third parties may also use these technologies, for example, when you click on links from our websites or applications, view or interact with third-party content from within our services, or visit third-party websites that incorporate our advertising technology.
What are my privacy options?
We are committed to offering you meaningful privacy choices. You have a number of options to control or limit how we, our partners, and other third parties use cookies:
- If you do not want Original Rank to show you interest-based ads on and off of Original Rank, there are several ways to turn off this feature:
- If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at optout.aboutads.info to opt out of seeing interest-based advertising from Original Rank in your current browser.
- To control interest-based advertising from certain third-party advertising partners, you can learn more about opting out of receiving interest-based ads at optout.aboutads.info and www.networkadvertising.org/choices. If you are on the web, you can also opt out of Google Analytics by installing Google’s opt-out browser add-on, and opt out of interest-based Google ads using Google’s Ads Settings.
- To control cookies, you can modify your settings in most web browsers to accept or deny cookies or to request your permission each time a site attempts to set a cookie. Although cookies are not required for some parts of our services, Original Rank may not work properly if you disable cookies entirely. For example, you cannot log into originalrank.com if you’ve disabled all cookie use.